Let me add up what comfort cost me. Custom orthotics, $400, still went flat. Hokas, $170, still went flat. Brooks, $140, still went flat. Then Merrells, Rockports, New Balance 608s, and $50 of Dr. Scholl's inserts stuffed in all of them.
Well over a thousand dollars, and not one pair I got both things out of.
These cost a fraction of that. More than 700,000 men in the USA have switched over, and I only wish I'd found them five years ago.